That's right. If you're concerned that your baby girl's soft fine short hair means she's not pretty enough (gah!) or even worse, makes her look like a boy (oh noes - gender confusion.... how terrible), then you can get her a headband with false hair attached.
There's just so many things wrong with this.
For extra squickiness, here's the testimonials from the Baby Bangs site:
I absolutely LOVE the Baby Bangs! concept!'--"Very cute and apropos in our image-conscious modern world. I will be getting these as shower gifts for any of my friends having a baby girl.
GOOD LUCK SELLING THEM! -- THEY REALLY MAKE A BIG DIFFERENCE ON THE BABIES. I CAN'T BELIEVE THE CHANGE IT MADE IN EMILY. THANK GOODNESS SHE HAS HAIR NOW. BEAUTIFUL BLONDE RINGLETS. I WILL SEND YOU SOME PICS. WE SHOULD BE GETTING HER THREE YEAR OLD PICS DONE SOON.