Tabloid paper NZ Truth has axed its topless Page 3 girl in favour of "more hard-hitting New Zealand stories", it said today.That's the whole thing, but if you don't believe me you can click through to the Stuff page.
Editor-in-chief Dermott Malley said it was almost 25 years to the day that the Page 3 girl made her debut, but the paper was planning to focus more on investigative news.
The aim was to take NZ Truth back to its roots and into people's living rooms, he said.
"Sex will always sell in the media but NZ Truth readers want more – more sports, more entertainment and more hard news, investigative stories that we tell without fear or favour."
The topless model has not disappeared altogether. She is to become a poster in the centre of the paper's liftout magazine.
"The huge poster will bring readers the most alluring and exotic models from around the world," Malley said.
And with apologies to David Slack for the title-poaching. Although he could consider this a challenge for another Long Goodbye if he so chooses?