Kellie Crawford, formerly of the kids' entertainment group Hi-5, has had a change of career, appearing in lingerie on the cover of Ralph men's magazine.
Critics have accused Crawford of setting girls a bad example - fair enough. But I also think Hi-5 sets girls a bad example. In fact, I think it's bloody awful (although my son and daughter would strongly disagree).
The sexualisation of the three women of Hi-5 is disturbing: they primp and giggle coquettishly, their appearances are immaculately managed, and their movements are always constrained and ladylike in contrast to the males, even when they're dancing. I've known of grown men who've watched Hi-5 from time to time - and it wasn't for the storytelling or catchy tunes.
Neither sexualisation or gender roles are necessary to interest kids. Playschool, the much-loved TV programme of my youth, featured luminaries like Jackie and Barry and Rawiri. No sex appeal there. The women and men alike were dressed appropriately for the physicality of entertaining kids, and there was little difference in the way they acted or spoke. Playschool engrossed a generation of kids - and no one ever came away from it with body image issues. What changed?
The fact that a children's entertainer has made such a seamless transition to sex symbol should give us pause for thought about the calibre of kids' entertainment. Kellie Crawford may only recently have got her kit off for the camera - but a number of Hi-5 'fans' have been mentally undressing her for years.