Is it me or has modern womanhood suddenly become the university exam question from hell this week? Compare and contrast the following.Click through for the rest, which is well worth reading. I couldn't really find an excerpt that worked alone, because the whole thing is quite interlocking, covering a British ad involving lawnmowers, the latest legal outrages in Afghanistan and something called iGirl which sounds icky. Tracey Barnett; I heart you.
There is a commercial now on television that features a woman going to the beach, a hairdresser, and a manicurist with a beaver. The ad is for tampons. Mm-hmm.
Tricky euphemisms aside, the advertising agency said the fury friend was chosen because it was "catchy, visual and unique". This is a family newspaper. I will not insert a joke here, though it's killing me.
Although it was the most complained about commercial in Australia last year, so far only 30 Kiwis have contacted the Advertising Standards Authority. I believe 29 of them were Inuit fur trappers phoning in their distain from Beaverton, Oregon.
The last one was probably my mother, worried that the beaver suffered mistreatment by having to pose on a hot Australian beach. One gentle viewer thought it was a wombat.
The truth is I laughed at that commercial because in comparison to an ad for a woman's shaver now running in Britain, the menstruation-beaver combo is a delight.
I thought the beaver ad was a bit of a refreshing change from mysterious blue liquids. Maybe I'm being (somewhat characteristically) naive and optimistic, but it seemed like an advertising message which was saying "love your body, including your lady bits". Mind you I did have to watch the ad three times before I actually got the point of the beaver.