The way hotels are trying to reach out to female business travellers is an interesting study in gender stereotypes. Hotels, apparently, have finally answered the age-old question of what women want. Their answer, according to the Dispatch story, is evening wine hour, in-room spa services, curling irons, "fashion tape", aromatherapy, and, of course, yoga.However, the writer goes on to argue that all business travellers have the same basic needs:
There's an element of silliness to this story. Women have been travelling for business for years, and both sexes need the basic things a hotel provides. Everyone wants a safe, comfortable place to sleep, wash up, and maybe get some work done.As someone who travels a bit for work, this story got me thinking about whether I would choose to stay in a hotel that specially catered for women, or had a women-only floor. I think I tend to agree that if a hotel could get the basics right (clean, reliable internet connection, a good shower), I can forgo the aromatherapy. However, are there useful services that hotels could offer women?