You may have noticed the new car-related TV show that’s been on Sky TV for a couple of weeks, Girl Racers. I haven’t seen it yet myself (and we don't have Sky), but I have noticed several advertising billboards promoting it. They’re hard to miss, and I guess they’re working to some extent because I can even remember where they are. I wonder if they’ve caused any car accidents yet?
Because the billboard skins are basically just breasts. There are some words too, playing on the distracting nature of adverts composed of a big pair of boobs. Mammaries are definitely the central theme.
The television advert is not quite as bad. There are some actual shots of the women involved driving cars. In rather skimpy clothing. My recollection of male race driving is that they wear puffy padded suits as a form of protection; I guess this is not needed for the lady drivers?
How come other programmes about cars, like Top Gear and whatever that Kiwi attempt is called, don’t need to be promoted by breasts? They’re almost wall-to-wall men onscreen, but I understand there’s many women who watch them, and the focus is firmly on the machinery and the personalities of those involved, not their bodies.
I guess the defining feature of a show about women driving race cars has to be breasts. It couldn’t be about anything else really could it?