The researchers analysed Olympic coverage from 12 different media outlets in five countries.
In New Zealand, a third of the photographs taken were of women, even though they made up about 50 per cent of the Olympic team.
The results were gathered from 432 photographs of New Zealand Olympians published in The Press and The New Zealand Herald during August.
A discrepancy was also discovered in the coverage of different ethnicities, with the vast majority of photos taken worldwide being of white males.
The gender divide was clearest in South Africa, where men gained 72.8 per cent of the coverage, but in China the split was nearly equal.
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