Reduced To Clear has arrived in Wellington, selling products - some past their best-before date - at half the price or less when compared with supermarkets and dairies.Click through for the whole article.
Rongotai's store, which opened yesterday, is the second in New Zealand.
Directors Sean Hills and Andy Vermeulen say they are helping reduce waste and offer cheap alternatives in a tough economic climate. "We see it as helping the manufacturers as well, because it's stuff they'd dump otherwise," Mr Vermeulen said.
Mr Hills said a lot of customers at their South Auckland store were from communities where treats were rarely afforded, and were happy to be able to buy novelties for children's birthday parties.
...Nutritionists and health activists have criticised the deal and the shop, saying it is irresponsible to offer cut-price junk food to an increasingly overweight nation.
Fight the Obesity Epidemic's Robyn Toomath, a Wellington Hospital endocrinologist, said the new store was sending the wrong message to consumers.
"It's an encouragement to buy food they wouldn't normally buy, because it's 'value for money'," Dr Toomath said. The Government should not allow market forces to make junk food a more attractive option than it already was, and should subsidise healthy foods like fruit and vegetables.
It's the whole "a bottle of Coke is cheaper than a bottle of milk" problem all over again :-( This is exactly the kind of thing that makes me sceptical about The Market Will Provide mantra.