Here's Leonie's list of concerns about this billboard campaign:
1. It is a pornographic image; the young woman is in a pose frequently usedSome people are taking their message straight to the billboards themselves:
in pornography, i.e. naked underneath a coat, wearing stockings - stockings
are frequently used in pornography
2. The photo of her conveys the message that women are sex objects - a
harmful message to women and girls.
3. Because it is a billboard - this harmful message will be seen by people
of all ages, including young children.
4. The slogan "To hear no evil would be a bit of a shame" so that a
pornographic photo of a half-naked young woman is alongside the word evil.
5. Widex is using sex to sell a product that has nothing to do with sex.
This is a breach of the People in Advertising Code which says they will not
use "sexual appeal simply to draw attention to an unrelated product".
6. Widex claims to practice corporate social responsibility yet this Widex
advert reinforces the idea that women are objects for men's pleasure. This
is one of the ideas that underpins the high incidence of sexual assault in
New Zealand, where one in 4 women in NZ will be sexual assaulted in her
Leonie sent in this one, and I've seen another one with the words "Child porn your shame" added too. Feel free to email me, julie dot fairey via gmail, if you have any others to add.