is it just me, or have all the ads for women's hygiene products lately been more about men than about women? the two that immediately come to mind are one where a woman is getting into some really tight & uncomfortable lookin jeans, tops & boots but then wants a pad that's comfortable. the ad seems to be told from the point of view of her boyfriend who is watching and waiting (and waiting). the other one is the juvenile guy plastering pads over himself and playing star wars (or something) in front of the mirror.
the first one annoys me because its all about teh women being all irrational and crazy, again! and taking hours to get ready, again! the second one is kinda funny. but the point is that here is one product is solely and exclusively designed for women. the marketing is surely targetted at women, so why can't they be bothered doing an ad from the point of view of women, or telling a women's story?? is it really that hard? can't we have like just one product where the ads are all women-friendly and about women? apparently not.
incidentally, there's a nice discussion on the first part of radio nz's "the panel" on friday (afternoons, 16.07), where simon pound talks about an episode of the ad show looking at the lack of women in the creative divisions of advertising agencies. he talks about the fact that there are a lot of female students, and a lot of women in other sections of the same agencies.