The sexual liberation of women can be a great thing, a wonderful thing. But it also can be subverted and turned into the sexual liberation of the female body, almost absent its owner, or perhaps owned by others. It is that body which has become a signifier of sexuality for everyone, including heterosexual women, and the shape of that generalized sexy body is now more stringently controlled than ever before. Hence the need to shave the pubic area and the need to have large and perky breasts. The Female Body in that detached sense is now a mythical body, an impossible body, with fixed labia and enhanced breasts. At the same time many view it as an achievable body. A normative body type, if you like.
Taken from Echidne's review of Susan J. Douglas' book about American pop culture and its negotiations or wars with feminism: Enlightened Sexism. The Seductive Message That Feminism's Work Is Done