Spotted this ad in an NZ Women's Weekly (I think, one of those mags) on the weekend.
So on the one hand NZ Women's Health says it's good to be you, but on the other hand NZ Women's Health will help you get your fittest body (presumably not the body you have now). The "Get-Back-In-Shape" issue pre-supposes that there's something wrong with the shape you're in now. I guess the 'Secret Weight Loss Weapons' will help with that?
Don't even start me on the rather unrealistic cover shot.
The message I'm getting? Changing your body by plastic surgery or botox is bad, but changing your body by diet and exercise is good. And yes, you do need to change your body.