But for jaw-droppingly not funny references to abuse it's hard to go past Homepaddock's example from an Australian advertisement:
The television commercial, which airs tonight, shows the father of a bride making a humorous wedding speech. Halfway through the ad he says: “I remember the first words that I ever said to her after sex - ‘Don’t tell Mum.’ “ “If only it was this easy to get over child abuse,” says the voiceover, over the laughter heard in the background. (Quote from Brisbane Times article)I know some readers may think I'm on shakey ground with my Michelle Obama picture from Monday. Surely this is a whole other level that we can all agree is not ok?
The message is a very serious one and I watched the video of the ad with horror because the seriousness of the words in the voiceover were contradicted not just by the father’s speech but by the pictures - the expressions on the face of his daughter and the laughter in the background suggest child abuse is a laughing matter.
It’s not just a sick joke, it’s a sick advertisement. (Homepaddock's comments).