But the change is still coming, and this week Mattel published the silhouette of the new and, ah, improved, Dora.
Creators of Dora the Explorer, a favorite character among preschoolers that teaches kids English and Spanish, say they are just making her move with the times.Click through for the whole article.
The tweenage Dora will live in the big city, attend middle school and have a new wardrobe and accessories.
"For nearly ten years, Dora the Explorer has had such a strong following among preschoolers, catapulting it into the number one preschool show on commercial television," said Gina Sirard, Mattel's vice president of marketing.
"Girls really identify with Dora and we knew that girls would love to have their friend Dora grow up with them, and experience the new things that they were going through themselves.
"The brand captures girls' existing love of Dora and marries it with the fashion doll play and online experiences older girls enjoy."
Critics say they would prefer Dora to grow up true to the character she is as a child.
"If the Dora we knew grew up, she wouldn't be a fashion icon or a shopaholic. She'd develop her map reading skills and imagine the places she could go," the petition says."It's such a sell out of Dora, of all girls."
The petition mentioned in the article can be found here. The letter to Mattel and Nickelodeon heads which the petition organisers are asking people to sign begins:
Dear Mr. Eckert and Ms. Zarghami,Wriggly's not old enough for Dora yet, but I was looking forward to introducing them in due course. Now I'm not so sure.
Don’t give Dora a tween makeover. She is beloved by little girls and boys everywhere for her adventuresome spirit, curiosity, and bravery. If she is to grow up in doll form, please keep her true to herself rather than follow in the footsteps of the makers of Strawberry Shortcake, Holly Hobby, and Trollz. We don’t need any more tween dolls teaching girls that growing up means turning into a fashionista, excited about secrets and crushes and going shopping. We don’t need dolls that replicate the thin ideal. The APA Sexualization of Girls Task Force report shows that teens only rarely achieve this body type and when they don’t they are vulnerable to depression and body image problems. Please don’t push this version of what it means to be a teenager on young girls. It limits them, narrows their options, and leads them to think that what matters most about themselves is how they look and what they buy.
The new Dora is planned to come out in the American fall, so I guess about September. Here's the before and after:
Depressing? I think so.
Grass-stained baseball cap tipped to Tamar who emailed me about this via Facebook.