Click through for the whole thing.
She said the "mummy-blog" phenomenon is booming in Australia, following the lead of the pioneering US mummy blog, dooce.com, which attracts more than 4 million hits a month -- bigger than any magazine in the world.
The blog is the creation of a feisty ex-mormon named Heather B Armstrong, who was famously sacked for posting about her work on her blog.
Freedman says blogging offers mums an outlet for the "complicated, interesting, worthy work" that they do, as well as being a "big normaliser" for readers.
"Even though to some people that might seem really menial and trivial, it's a way for people to express themselves and talk about what's going on in their lives."
The mummy posts here are sometimes the ones that attract big piles of comments, perhaps because they are easier to talk about than some of the harder stuff?
PS Would it be that hard for websites like Stuff to hotlink when they mention an online site in an article?