Sunday, 24 May 2009
at 3:36 pm by Anna
Earlier this year, the aesthetic marvel that is this ad appeared in D-scene, a Dunedin newspaper, and was kindly emailed to THM by Keely, a reader. It promotes Dunedin's Huntsman Steakhouse restaurant.
The ad prompted complaints to the Advertising Standards Authority, which upheld the complaints on the grounds that the ad degraded women. So far, so good - but what I don't get is that the ASA seemed to partially accept the Huntsman's excuse that the ad was part of an Orientation week promotion aimed at students. The ASA commented that, although targeted at students, the ad reached the broader community; as if to say that, if the ad had denigrated women to a student audience only, it might have been OK.
I'm confused. Is the ASA suggesting that students already have a low opinion of women, so sending degrading material in their direction doesn't matter?