... Victoria University associate professor Delores Janiewski – an expert on gender, culture and media – said the ad was "funny and cheeky" but it was hard to tell whether the ad was encouraging or denigrating single women.And from the Herald this morning:
However, Auckland comedian and poet Penny Ashton said the ad was sexist, and painting women as predators and men as their feeble prey "incensed" her.
"Men are not helpless. Surely if you say no a couple of times it should work?"
Social commentator and Sunday Star-Times columnist Rosemary McLeod said the ad was lame.
"I think older women should think very carefully before tackling young men in gay bars, as disappointment is bound to follow."
A Grabaseat spokesperson said the promotion was not intended to be offensive. It would not be shown on TV.
The director of Rape Prevention Education [Kim McGregor] has attacked a promotion offering rugby tickets to "cougars" or women aged 35 and over "looking for slabs of meat" as appalling and disgusting, and wants advertisement withdrawn.
But the competition's promoters say they have no plans to stop the advertising campaign, which it says is meant to be light-hearted.
...She said the online advertisement, which shows a mature woman or cougar "starving itself on sparse vegetation during the day then hunting large slabs of meat at night" by stalking a young man at a bar should be withdrawn immediately.
Despite the man's attempts to ward off the woman's advances, the cougar has "not tasted fresh meat for days" and drags her prey to an inner-city apartment.
Ms McGregor said the organisation had heard from Air New Zealand staff who were embarrassed and concerned by the promotion.
"They find it degrading and that it is encouraging potentially harmful behaviour, so my question is why is our national carrier promoting sexually predatory behaviour?"
"We have also had complaints from male survivors who have been raped by women and they are very distressed that their situation is being laughed at and made out to be humorous."
Ms McGregor said a fifth of sexual violence happens in or around licensed premises and figures showed that one in four women and one in eight men would experience some level of sexual violence.
Grabaseat spokesman Sunil Unka said complaints had been laid about the promotion, but it would continue.
"We have certainly received some feedback ...it's mainly from women who are over 35 and have taken a bit of offence to it and felt it was an unfair kind of blanket comment."
"It (sexual violence) certainly is a fairly major issue but this was meant to be light-hearted and not meant to be taken too literally, so we will not be pulling it..."