Many thanks to Gina for this guest post, sorry it didn't go up yesterday, that was my fault.
In the UK Weightwatchers advertises under the slogan “Where no food is a sin” and apparently ladies and gentlemen that includes Macca’s.
I don’t know about you guys but when I go into Macca’s I'm not looking to make healthy choices. Macca’s is my comfort food. When I go there I order a Big Mac Combo, a 6 pack of nuggets with sweet and sour sauce and a chocolate sundae. And I bet Macca’s are counting on weightwatchers customers to come in... and be led by temptation. If I was actually on a weight management programme walking into Macca’s would be like an alcoholic going into a liquor store to buy a diet coke.
And vice versa- walking into Macca’s is not going to make me sign up to a weight loss programme. My conclusion: This is one bum marketing ploy.
Here’s the link for the coverage on this one.
What do you think?