The Lisa ad - next steps

Well I am ever so slightly more energised about this than I was yesterday, so I've managed to email the Advertising Standards Authority requesting a reply to my last email and send in our list of questions to Gerard Vaughan, CEO of ALAC, as part of the following emailed missive:

Kia ora Gerard,
Thank you for your response to my emailed complaint. My apologies for not writing sooner, as I have a young baby spare time is often difficult to find.

I have a number of questions in response to your reply, and the interview that you did on bfm's The Wire. I am encouraged that you have been open to discussion about the issues, and hope that we can continue our correspondence. As you are aware, a number of writers on the blog The Hand Mirror have been writing about this issue and our readers are keenly interested in further discussion also.

My questions are:
[roughly as they were in my post seeking your feedback, with the following additions/changes]
1. Conception
...1.3 At any stage of the ad's development was it suggested that the ad focus on the rapist rather than the victim? If yes, why was this direction not taken?
1.4 I understand that ALAC develops its advertising campaign as a result of research on drinking behaviour, and would like to know what research the Lisa ad is based on?

2. Content
...2.2 Did ALAC consider the impact that the Lisa ad might have on victims of rape and sexual assault who might view it?

3. Focus Groups
...3.3 Was there consideration given to the wisdom of asking people to discuss a sexual assault in a group setting, when they might have been a victim or perpetrator of such an attack?
3.4 Was there any examination of the issue of victim-blaming, or were participants simply asked whether the advert was likely to influence their drinking behaviour? In particular, was there any analysis of whether those outside the target group of young women were likely to take away the message that Lisa was at fault?

4. Consultation
In your response you stated that ALAC had consulted with various social agencies in relation to the new ad campaign. I understand that this consultation took place after the ad had already been filmed and only shortly before the first screening.
...4.3 In future would ALAC consider involving agencies working with the issues of rape and sexual assault at an earlier stage of developing a campaign?

7. Finally
7.1 Would ALAC be prepared to meet with women who have suffered sexual assault, to discuss with them the impact of the advertisement on them?

I should reiterate that in general I am supportive of the shock tactics of the campaign, and I do believe we have problems with our drinking culture which ALAC is working hard to address. If the Lisa ad had been done differently I suspect that I, and others who are concerned, would be very pleased indeed that ALAC was highlighting these issues.

I look forward to your response.

Yours truly, etc.

Thanks again to Anna McM for significant off blog help with this. I hope that the slightly nice tone encourages Vaughan to respond, as actually it would be really good if rather than ALAC getting overly defensive they actually take on board some of our points and don't do this again. For all my ranting, I tend to be an advocate of the honey-catches-more-flies-than-vinegar approach.

Now, in terms of doing something collective, what are people up for? I've been talking to a few people about an online petition, but given that many people have written about the issue under pseudonyms would that make it hard to sign? It might be nice to have something to show the depth and strength of concern, so that we aren't isolated and written off as individual cranks and prudes. What say you all?